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Google promises to abandon the cookies that track what the user does on the internet

Provider: internet

05/03/2021

Have you ever been looking for a product on a web page and, while browsing a totally different page, suddenly you have received ads precisely related to the product you were looking for?

Behind it is a technology used by large platforms and that Google now promises to abandon completely.

The internet giant pledged not to replace cookies of third parties that follow the user through the web, a mechanism used to offer personalized advertising, once you delete them from your browser.

Google, one of the ad sellers biggest in the world and owner of the most popular browser, Chrome, already advanced in early 2020 its intention to eliminate the controversial cookies from third parties but now goes further ensuring that it will not replace them with another similar technology.

With its decision, Google follows in the footsteps of other platforms that provide search engines by eliminating the calls cookies from third parties.

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